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Sales - The biggest challenge for B2B startups

 

In B2B startups, Sales and customer traction is the strongest driver of valuation and the main indicator of success and progress. However, at the same time, it is the biggest operational problem in most of them and the number 1 issue. According to one of our surveys, it is the most discussed topic in board meetings.

 

Why? 

 

Sales requires a lot of experience and skills in the following key areas:

 

  • relationship building
  • psychology
  • negotiations
  • contracts

 

Those things are usually not part of the curriculum of an engineering or even business major at university. Sales strategies are also often counter-intuitive and their implementation requires a specific mindset.

 

However, most founders of high-tech startups have a technical background and no Sales experience. But still, Sales is heavily underestimated by many founders, they often try to do it themselves or with junior sales people for way too long.

 

Even if founders realise, that they need to hire experienced Sales people, it is extremely hard to find good ones that are also affordable and that both understand how to build up Sales from an early stage, but also to scale it.

 

Touro Solutions

 

Scope

 

We help startups to build up their Sales. We have worked for many startups and also Fortune 500 companies, we know how do it. Our work is fully operational and includes:

 

  • developing go-to-market strategies
  • building up the sales funnel
  • winning customers
  • building up sales processes and analytics incl. forecasting and board reporting
  • recruiting and enabling sales people

 

Operational Model

 

We work like virtual employees, completely integrated into the team and fully transparent. No blackbox, no sales outsourcing.

 

Costs

 

Our remuneration model is highly flexible and adapted to startup budgets. Therefore, you as a startup can afford such a strong experience and your sales costs highly correlate with your revenue and sales success.

 

References

 

We work with the best B2B software startups in Germany that are backed by the most renowned investores like UVC Partners, Cherry Ventures, Earlybird, Target Partners, eCAPITAL, etc.

 

Our clients include e.g. Build38Innoactive, ELISEOpenCampus, Open-Xchange, Wallarm, Netviewer (now Citrix Systems, NASDAQ: CTXS), nfon (Prime Standard: NFN), Abusix, Cuculus, and Market Logic.

 

 

Engaged, friendly and available

 

 

Highly flexible, virtual employment

 

 

Longterm, reliable partnership

 

 

Advanced analytics, constant improvement

 

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